If you are planning to buy a new Garmin smartwatch in the near future, you might want to pay close attention to recent financial news. The popular tech brand has just shared some hints that watch prices could go up as we head into 2027.
While Garmin is currently enjoying strong sales and a massive wave of popularity for its fitness trackers and outdoor watches, rising manufacturing costs are starting to create new challenges behind the scenes.
Why Component Costs Are Going Up
The main reason behind the talk of higher prices comes down to computer memory chips. Across the tech industry, huge demands for artificial intelligence infrastructure have caused the price of memory parts to skyrocket.
Garmin recently explained that the cost of buying these vital components has gone up significantly compared to last year. To keep up, Garmin has been stockpiling parts and paying suppliers in advance. However, these extra expenses are expected to put heavy pressure on the company’s profit margins.
What Garmin CEO Said About Pricing
During a recent Q3 earnings call for 2026, Garmin CEO Cliff Pemble was asked directly about the company’s pricing power. He did not promise that prices would stay the same. Instead, he made it clear that raising retail prices is one of the available tools Garmin can use to offset those rising component costs.
The company also noted that many of its latest products are high-end, premium gadgets. Because these devices already command strong profit margins, Garmin has extra room to adjust price tags if material costs stay high.
Strong Sales and Record Growth Today
Even with cost concerns on the horizon, Garmin is having a fantastic year. The company reported a brilliant third quarter for 2026, bringing in total revenues of $1.99 billion—a 12% jump compared to last year.
Sales for fitness wearables and outdoor adventure watches, such as the popular Fenix series, have been driving this incredible growth. Garmin also launched new products like the CIRQA smart ring, which has seen strong customer demand. Furthermore, their subscription service, Connect Plus, is performing better than expected, giving the brand another steady stream of income.
Should You Buy Now or Wait?
If Garmin decides to raise its prices in 2027 to fight off the high cost of memory chips, future smartwatches and fitness trackers could become noticeably more expensive.
For everyday buyers and athletes, this means current prices might be the best we see for a while. If you have been eyeing an expensive Garmin watch, keeping an eye out for holiday promotions or buying sooner rather than later might save you some cash before any potential price bumps arrive.
Also Read: Garmin Fenix 9 vs. Fenix 9 Pro: Every Key Difference Explained
